Following the successful participation in the 2024 China International Composites Expo, Evergreen Chemicals held an internal review meeting to evaluate the outcomes of the exhibition. Representatives from various departments came together to share their feedback and insights, identifying key successes as well as areas for improvement.
Sales Department: The sales team emphasized the significant attention generated by the company’s booth, especially through its collaboration with Nouryon and Henkel. The strategic booth location and engaging product presentations drew large crowds, helping to solidify Evergreen Chemicals' brand presence in the composite materials industry. In-depth discussions with both new and existing clients opened doors to future collaborations and business opportunities. However, the team noted the need for more tailored product information to meet specific client needs and improve real-time responsiveness at future events.

Procurement Department: The procurement team highlighted the challenges and opportunities they faced during the exhibition. They noted that discussions with suppliers provided valuable insights into new sourcing channels and cost-effective material options. However, they emphasized the need for stronger relationships with international suppliers to ensure stable pricing and supply chain continuity, especially for critical raw materials.
Operations Department: The operations team focused on logistical aspects, pointing out that the booth setup and material transport went smoothly, but identified opportunities for better coordination between teams to enhance efficiency. They proposed improvements to event planning processes, such as earlier involvement in strategy discussions and closer alignment with sales efforts.They also suggested increasing digital marketing efforts to amplify pre-event awareness and post-event engagement.

The meeting concluded with a consensus on the importance of cross-departmental collaboration. Evergreen Chemicals is committed to using the lessons learned from this event to improve future participation, optimize customer engagement strategies, and continue driving innovation in the composite materials industry.
The successful showing at the 2024 China International Composites Expo has not only strengthened the company’s market position but also provided actionable insights for continued growth and excellence in the industry.